New Genre of Entertainment Emerges
with Animated Music Video Album

ANIMUSIC® has released a DVD series of amazing "virtual concerts" of never-before-seen and very imaginative instruments playing on their own. The video album is truly unique and defies categorization. It has been described as a cross between Toy Story and a Pink Floyd concert, and Close Encounters meets the New York Philharmonic.

Whatever the comparison, ANIMUSIC's content is an intricate melding of music and visuals that entertains viewers of all ages. And since the music is instrumental, language is not a barrier. ANIMUSIC videos have gained popularity around the globe, with a considerable following in Southeast Asia.

ANIMUSIC's founder Wayne Lytle is an award-winning pioneer of music animation. Lytle's animation and software skills have landed him work creating special effects for Hollywood feature films, including Starship Troopers and What Dreams May Come. But he has since found a deeper gratification in fusing his passions for music, animation, and software, and watching people's reactions. "The response we've been getting is just overwhelming," says Lytle, "and from such a diverse crowd: musicians, professors, teenagers, little kids, grandparents—I'm just blown away."

The ANIMUSIC disk includes multi-angle "solo-cams" allowing viewers to switch between individual instruments, an enlightening and entertaining full-length director's commentary, and over 250 production stills showing how the instruments and stages evolved. More sample video clips and still images can be seen at www.animusic.com.

Breakthrough Technology

Wayne Lytle has created complex new software called MIDImotion that allows MIDI (Musical Instrument Digital Interface) data to drive the movement of graphical objects with extremely precise and realistic motion. In most animation work, the visual elements and sound are handled separately, and changing one often means substantial work to the other in order to keep the picture and sound synchronized. With MIDImotion, any change in the musical score will automatically update the corresponding graphical instrument motion, saving vast amounts of time and effort.

MIDImotion takes synchronized musical animation to new heights, resulting in exact note-for-note animation of music that far exceeds the musical correlation achieved by others, including animation giant Disney.

Background

Lytle began to envision synchronizing music and animation with software in 1982. It wasn't until 1989 that he first began experimenting with music-driven computer animation. His first full multi-instrument music animation, More Bells and Whistles, premiered in the Electronic Theater at the computer graphics trade show SIGGRAPH in 1990. It has won numerous awards and has been screened in several different countries. In 1991 Lytle received an award from IBM for his early work in music animation.

In 1995 Lytle founded ANIMUSIC to realize his dream of producing original music animation content. Computer artist David Crognale joined him to begin their first project for a client. In 1998 ANIMUSIC began production on the video album DVD. Lytle designed the musical instruments and produced the music. He worked closely with Crognale to evolve the intricate details of the instrument and stage elements, which were modeled by Crognale. The entire project spanned three years.

For further information, contact Jeff Garrard, Media Relations USA (toll free) 866-692-6468.
Email- jeff@animusic.com

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